Coca-Cola has created an attention-grabbing publicity stunt in Singapore - a vending machine which gives out free cans of Coke in return for hugs.The whacky idea is part of the company’s Open Happiness campaign designed to target young people in a gesture-based marketing stunt being tested out in Singapore。

　　Students at the National University of Singapore were surprised to find that the soft drinks giant had unfurled the machine on campus overnight.But instead of the drinks brand’s logo, the words ‘Hug Me’ are emblazoned across its iconic red-and-white logo.Instead of paying money, customers have to squeeze the sides of the drinks machine to receive a free can of Coke。

　　Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise amongst young people.The move is part of a campaign created by advertising firm Ogilvy & Mather, intended to position the brand as a non-threatening ally to demonstrating youth。

　　In a statement as part of the company's Open Happiness campaign, Leonardo O’Grady, Coke's Asia Pacific Director for Sparkling & Activation Platforms, said: "Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large."

　　Marketing gurus behind the stunt hope that it will encourage consumers to "bring positivity, optimism and fun into their lives" and to "open a Coke and share a little happiness"。

　　The machines have been such a success that there are plans to roll them out across Asia.Mr O'Grady added: "The reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs."

　　近日，新加坡國(guó)立大學(xué)的學(xué)生驚奇地發(fā)現(xiàn)，校園內(nèi)可口可樂(lè)的自動(dòng)售貨機(jī)紅白色標(biāo)志上寫(xiě)上了“擁抱我”的字樣。更神奇地是，顧客無(wú)需付錢(qián)，只需緊握可樂(lè)機(jī)器的兩邊就可收到一聽(tīng)免費(fèi)可樂(lè)。

　　可口可樂(lè)自動(dòng)售貨機(jī)“頻頻做秀賣(mài)萌”，成功地吸引了年輕人的眼球。據(jù)悉，這是新加坡可口可樂(lè)公司開(kāi)展的一項(xiàng)針對(duì)年輕人的“開(kāi)啟幸?！钡幕顒?dòng)。此次創(chuàng)意由奧美廣告公司設(shè)計(jì)，旨在向年輕人展示可口可樂(lè)是不具威脅性的朋友。

　　可口可樂(lè)亞太區(qū)總監(jiān)格雷迪在“開(kāi)啟幸福”活動(dòng)上發(fā)表演講時(shí)說(shuō)：“幸福具有感染力?？煽诳蓸?lè)擁抱機(jī)器就是為了傳遞幸福?！彼€表示：“人們的反應(yīng)很有趣。有時(shí)候，同時(shí)會(huì)用四五個(gè)人擁抱這個(gè)機(jī)器！實(shí)際上，有一長(zhǎng)隊(duì)人等著送上擁抱。”

　　此次活動(dòng)背后的營(yíng)銷(xiāo)專(zhuān)家也希望借此能鼓勵(lì)顧客“將積極、樂(lè)觀和樂(lè)趣帶入他們的生活中”，能夠“開(kāi)啟可樂(lè)、共享幸?！?。